CITY MAG: FROM BOWERBIRD DESIGN MARKET TO MAIN STREET
Words & pictures by Geena Ho for City Mag
Establishing Ettie Ink at Bowerbird Design Market was an important step toward bricks and mortar for founder Michelle Fogden.
CityMag sits with Ettie Ink‘s founder, Michelle Fogden, at a heavy, wooden table covered in paints and oils in the back corner of her studio on Goodwood Road. Set up in 2017, the Ettie Ink studio has become a space for Michelle to create and display her artwork.
“The idea of getting my studio was I wanted to paint more,” she says. “I was outgrowing the office at home and people were wanting to come and view the artwork, so being at home was just a bit of a nightmare. I really loved the idea of separating work and home life, but also being able to display my artwork in situ so people can visualise it in their own homes.”
The Ettie Ink studio is divided in two: at the front is a clean-cut and bright showroom, adorned with some of Michelle’s proudest prints, artwork, and products, nestled in with pot plants and candles; divided by a wall, the back half of the studio is where Michelle creates. The table where we sit is splattered with paint, with stacks of notebooks and rough pencil sketches, and hundreds of tubes of acrylic paints and paintbrushes lying around.
“People love being able to see things in real life and that’s probably a big thing. When people called, they’d always want to come and see something in real life but now they can just pop in and see things on display any time.”
Though the studio certainly impresses, Ettie Ink’s journey began years ago in markets. Originally a wedding stationery business, Ettie Ink started as a hobby while Michelle taught art and design at St Mary’s College. It was only when a friend encouraged Michelle to apply for her very first market stall that things became more serious.
“Jen and I started having our little stalls next door to each other at Wattle Street Market and Goodwood Arthouse and then, as it turns out, her shop’s now right next door. So she’s kind of been a source of encouragement the whole way through.”
As business grew, Ettie Ink started branching out into art, design and prints in 2013 before Michelle built up the courage to apply for the Bowerbird Design Market in 2014.
“Bowerbird honestly was something I’d always dreamed of doing. Even way back before any thoughts of running my own business, I used to go along and be so inspired by the stallholders and think ‘One day I’d love to do this.’ It had always been a dream,” Michelle says.
Michelle Fogden at Ettie Ink’s first Bowerbird appearance. This image: Jacie Davis
Now a regular stallholder, Michelle places particular emphasis on the huge role that Bowerbird played in helping her develop Ettie Ink’s audience.
“Even though I’ve got this shopfront studio, Bowerbird just brings in a huge audience of people from all over Adelaide. Potential stockists will come through as well,” she says.“
It’s such a great platform for small businesses to showcase their work and get a nice cash injection a couple times a year. And it’s not just the market. It always generates activity afterwards as well."
“People do enjoy watching your journey and, for people who’ve been following you for such a long time, it’s really nice for them to see you grow and evolve.”
With a steady presence both at the markets and at her studio, Michelle is now looking forward to creating more exciting products including tea towels, wall hangings, fabrics, and even ceramics, which she hopes to be able to share at Bowerbird.
“I wouldn’t be where I am without Bowerbird. I’m just so grateful that someone runs a market like that, which is organised so well – visitors love it, there’s such an amazing array of stalls, and it gives us the opportunity to showcase our work in a beautiful setting,” she says.
The Bowerbird Design Market comes around twice a year in May and November. Say hello to Michelle at the next market coming up Friday, 3 May through to Sunday, 5 May at the Adelaide Showground.
Tickets can be purchased at the door for $5 with free entry for children.
Bowerbird Design Market
Adelaide Showground
Goodwood Road, Wayville
Friday, 3 May: 4pm ’til 9pm
Sat, 4 May: 10am ’til 5pm
Sun, 5 May: 10am ’til 5pm
Tickets $5 at the door
[ This article first appeared over at City Mag ]
